by Armen Rizal Rahman | Sep 26, 2018 | Business, Marketing
Wikipedia defines modularity as “the degree to which a system […] may be separated and recombined, often with the benefit of flexibility and variety in use”. Think of it this way: what do brands like Ikea, Lego and WordPress have in common? What keeps them ahead of...
by Armen Rizal Rahman | Sep 13, 2018 | Business, Strategy
A good and practical business plan is one that can help to give clarity and direction to every major team player in your business organisation. It is a tool to address doubts, bring objectivity and create communication. It lets you look at things at both macro and...
by Armen Rizal Rahman | Sep 7, 2018 | Business, Marketing, Strategy
“Isn’t business plans a little outdated?” was the response I got from a fellow marketer when I proposed to her the idea that business plans are actually a necessary part of marketing. “Like, nowadays nobody reads biz plans. Unless you mean...
