by Armen Rizal Rahman | Feb 21, 2020 | Business, Design, Marketing, Web Design
Imagine this: You walk into a store that doesn’t really force you to buy anything (no hard sell) and you are mostly there either to browse or because you already know what you are looking for. The salesperson is there and you only engage them at minimal e.g....
by Armen Rizal Rahman | Oct 9, 2019 | Business, Marketing
The Small Business Mistake Many small businesses and startups make the mistake of overlooking branding since they consider themselves as an entity that provides service and not a mere brand label. Brands, they assume, are the big fish in the pond with substantial...
by Armen Rizal Rahman | Sep 26, 2019 | Business, D-I-Y-Cos-Cheaper, Marketing
Google Analytics is one of the most important tools of online marketing there is today. It goes without saying that this groundbreaking tool has helped defined our understanding of consumer behaviour. For the uninitiated though, Google Analytics vast amount of data...
by Armen Rizal Rahman | Sep 26, 2018 | Business, Marketing
Wikipedia defines modularity as “the degree to which a system […] may be separated and recombined, often with the benefit of flexibility and variety in use”. Think of it this way: what do brands like Ikea, Lego and WordPress have in common? What keeps them ahead of...
by Armen Rizal Rahman | Sep 7, 2018 | Business, Marketing, Strategy
“Isn’t business plans a little outdated?” was the response I got from a fellow marketer when I proposed to her the idea that business plans are actually a necessary part of marketing. “Like, nowadays nobody reads biz plans. Unless you mean...
