What is Modular Marketing?
Wikipedia defines modularity as “the degree to which a system […] may be separated and recombined, often with the benefit of flexibility and variety in use”. Think of it this way: what do brands like Ikea, Lego and WordPress have in common? What keeps them ahead of...
5 Key Elements to Have on Your Business Plan
A good and practical business plan is one that can help to give clarity and direction to every major team player in your business organisation. It is a tool to address doubts, bring objectivity and create communication. It lets you look at things at both macro and...
How a Business Plan Can Help Your Marketing
“Isn’t business plans a little outdated?” was the response I got from a fellow marketer when I proposed to her the idea that business plans are actually a necessary part of marketing. “Like, nowadays nobody reads biz plans. Unless you mean...
Want to Lead a Super Team? You Need Vision!
We take a look at a popular cinematic/comic book franchise and discover a key to explaining why Company Vision matters!