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Knowledge Base: The Collective’s Blog

Knowledge Base: The Collective’s Blog

“Knowledge is power”.

At Brand Buildup, we believe in sharing knowledge to empower others to do more with their businesses and to keeping in sustainable. We believe in sharing our perspectives of holistic marketing solutions to equip others to understand the industry better.

Why You Should Pay More For Your Logo

If I were make a comparative to how important a good logo is, imagine getting yourself ready to go on a first date. You do your best in your clothes ready, planned out the place to have dinner, planned out the place to hang out thereafter, even planned out the things...

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The Eisenhower Matrix: Why Is It Flawed?

There will be moments where you will find yourself being stuck so many tasks to do and so little time to do it. What makes it worse is that almost EVERYTHING can seem urgent AND important! Google up the solution for this and you'll find the Eisenhower Matrix being...

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Designing a Logo (Case Study on Dayn Advisory)

This article features raw concept and ideas that happened before the final product is delivered. Brand BuildUp Collective, Dayn Advisory LLP and the respective creators legally holds the copyrights of their respective designs. We link the showcased artworks by linking...

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What is Modular Marketing?

Wikipedia defines modularity as “the degree to which a system […] may be separated and recombined, often with the benefit of flexibility and variety in use”. Think of it this way: what do brands like Ikea, Lego and WordPress have in common? What keeps them ahead of...

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5 Key Elements to Have on Your Business Plan

A good and practical business plan is one that can help to give clarity and direction to every major team player in your business organisation. It is a tool to address doubts, bring objectivity and create communication. It lets you look at things at both macro and...

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How a Business Plan Can Help Your Marketing

"Isn't business plans a little outdated?" was the response I got from a fellow marketer when I proposed to her the idea that business plans are actually a necessary part of marketing. "Like, nowadays nobody reads biz plans. Unless you mean 1-page infographic style......

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We are Live!

Brand BuildUp Collective’s website is now live! We are inviting you to take a look around the website to check out what is in store for you.

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Defining the Gig Economy

During the Great Recession, due largely to the crash of subprime mortgage, unemployment rose to 7.2% in US. The unemployed were fighting a toxic battle for jobs with fresh grads. And it is not just the US that was facing this problem. In Singapore, despite what...

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